Apple products used to be a synonym for the word luxury and prestige, but lately we have noticed that there is nothing better than sacrificing the identity to boost the sales, as iPhone has been seen in American Wal-Mart between the butter, pair of converse and a tuna steak, just taken off the shelf. Now iPhone landed on the shelves of UK’s leading supermarket – Tesco. Although, unlike in the US Apple has their own “Apple Point” in Tesco stores.

We still wonder why for something so simple and sometimes lame we have to pay more than for a decent notebook? I guess this is that prestige Apple is all about, the price & sales prestige.

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